John Falter (1910-1982) Born in Plattsmouth, Nebraska. Well known for his Americana style of cover art.
Falter's first Saturday Evening Post cover, a portrait of the magazine's founder, Benjamin Franklin, is dated September 1, 1943. That cover began a 25-year relationship with the Saturday Evening Post, in which Falter produced 128 covers for the magazine until the Post ceased publication in 1969. Falter commented, "There were plenty of Rockwell imitators and J. L. Leindecker imitators. My main concern in doing Post covers was trying to do something based on my own experiences. I found my niche as a painter of Americana with an accent of the Middle West. I brought out some of the homeliness and humor of Middle Western town life and home life. I used humor whenever possible." Of Falter's 128 covers, nearly all were his own ideas. "Four didn't make it," he said, "probably 12 ideas were supplied by the Post." Falter also did illustrations for Good Housekeeping, The Home magazine, the Ladies Home Journal, Cosmopolitan, McCall's, Life and Look. (Exerpt from an article on the website of the Museum of Nebraska Art).
His covers are highly collectible today.
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